In 2007 the Ego has been designed by the Scottish firm Egostudios. A successful (commercial) design is not easy to make and the Ego proves that. Besides a good design the promotion and acceptance in the subculture of the designer toys are at least as important. But if that is the reason why the Ego is not a big success so far, I honestly do not know.

Keep in mind the Ego is not an easy toy to customize. It contains small parts and the actual design leaves little room for creative approaches. But maybe because of this the Ego is a real artistic challenge and therefore relevant.

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Mr. Zom